Wednesday, April 04, 2007

Plural Confusion

Driving through Detroit today on my way to Toronto I caught sight of a few billboards for Casino Windsor. Apparently they have a new program coming out called "Total Rewards" (sounds like Cendant hotels' rewards program to me) but CW can't figure out if "Total Rewards" is plural or singular (perhaps implying "program" at the end of it) as their billboards read:

  • TOTAL REWARDS IS COMING
  • TOTAL REWARDS AWAIT

So, which is it, Casino Windsor?

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