Tuesday, September 16, 2008

Symbicort Spot


For the last few weeks I've been seeing this commercial for Astra Zeneca's Symbicort product. The commercial bothered me so much that I couldn't even tell you what it was for the first few times I saw it. Apparently, the stylistic convention of the silhouetted main character/spokesperson was intentional (according to blind.com) instead of a mistake.

I thought for sure that the initial shoot went badly and putting the subject in shadow was the way of covering up a mistake (or a really miscast actress). Or, perhaps it was a poor way of making this spot available for an international market (since you can't read her lips, dubbing won't be an issue). That this is not an error in production simply means that it's an error in judgment by the EvoLogue Agency.

14 comments:

Anonymous said...

I'm so glad I am not alone in hating this commercial. It's awful, clearly a mistake - no art director worth his/her salt would say it was intentional.

j.l.o.theoriginal said...

WHO'S THAT GIRL?

Anonymous said...

Possibly the worst, most annoying commercial on TV at this time.

Anonymous said...

I want to know who the actress is too! I recognize her voice and it's driving me crazy!

Anonymous said...

It sounds like Ashley Judd to me.

Anonymous said...

The voice sounds like the actress Eva Mendez

Anonymous said...

How about Julia Roberts?

Anonymous said...

Famke Janssen

Anonymous said...

Perhaps that's their point- that is why I googled it. Just wanted to know the actress. I could care less about what the the drug is!!!!! Maybe others will- not me!!!

Anonymous said...

The actress in the commercial is Molly Culver. She used to co-star in V.I.P. with Pamela Anderson. She also is in VH1's I Love the New Millenium. On 9/7/09, I saw another Symbicort commercial that had dubbed another woman's voice over Molly's. That made the commercial even worse. It did't seem natural.

Chris said...

I thought it was a direct ripoff of Feel the Magic on DS:
http://www.youtube.com/watch?v=OBipc9efaZI

Anonymous said...

I am pretty sure that the actress in this ad is Michaela McManus. She had been playing the ADA on Law & Order: SVU!

Gary said...

it WAS Molly Culver from VIP and now its someone elses voice..how stupid is this to dub over someone elses voice 6 months into airing a commercial

Anonymous said...

Sounds like Marianne Williamson from Course in Miracles fame.

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