As Atomic Books are reliable and have a great online ordering system, I partnered with them so folks could pre-order the next issue of Cashiers du Cinemart. I sent out about 10,000 emails and 500 postcards announcing where folks could go to pre-order their new ish -- http://www.impossiblefunky.com/atomic.
From that massive outpouring, Atomic has garnered ten -- that's right -- ten whole pre-orders! What a massive return on investment! Brilliant!
Don't make a grown man cry.