There's postage, materials, and even a UPC to be purchased as well as a lot of other things I've forgotten since the last issue (back in 2007).
I don't plan on doing much of any advertising for this issue. Not sending out post cards. Not buying ads in Cineaste. If you know about it, you're in an elite group.
That said... I started a fund over at IndieGoGo to pay for these expenses. Of course, I'm not asking for something for nothing. If you've got a couple bucks that you feel like giving away (and, hey, who doesn't in this economy?) then please check out the Cashiers du Cinemart 16 fundraiser.