When We Went MAD! delves into America's longest running humor publication, MAD magazine. Interviews with MAD magazine's key players, including current and former artists, writers, and editors, When We Went MAD! pays tribute to the institution that has delivered a satiric view of American culture for over sixty years. This retrospective will include fascinating interviews with prominent figures who proudly cite MAD magazine as an influence. Who knew?
The story of MAD magazine is as irreverent as those who created it - from the landmark court case that pitted Irving Berlin against MAD (the case that assured the legality of satire in general) to MAD's maverick publisher, William M. Gaines, who once took his entire staff to Haiti to convince the sole Haitian subscriber to renew. MAD was mad, and we loved it.
Co-producer/director Alan Bernstein, remembers his first foray into Mad-ness. "I was six and found my first issue at a drugstore newsstand. I had no idea what I was looking at: Spy Vs. Spy, Don Martin, the Fold-In. I didn't always get the jokes, but I knew I was looking at the ticket into something special and I wanted in." Bernstein went from casual reader to collector. And from collector to producer.
An experienced filmmaker, Bernstein co-wrote, co-produced, and directed the feature film, One Half Gone. With co-producer Doug Gilford, twenty current and former artists, writers, and editors of MAD have been filmed including:
- Al Jaffee - the inventor of the Fold-In and the feature "Snappy Answers to Stupid Questions"
- Dick Debartolo - the TV show Match Game writer whose work is in every issue of MAD since 1966
- Sergio Aragones - his miniature cartoons filled the margins of MAD for fifty years.
Imagine being part of a project that preserves the voices of the great MAD magazine. Talk it up at parties. Ask your friends where they were when they first read MAD. The conversation (and the intangible benefit of participation in this project) can go on and on. And you can proudly claim, "What, Me Worry?"
Preview the When We Went MAD! Kickstarter site now: http://tinyurl.com/cxhv92s, but be sure to return starting January 10 to become part of the project.
For more information visit www.peebofilm.com/wwwm or www.facebook.com/WhenWeWentMAD
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